Teenagers reported nicotine rushes, sickness and fainting in recent research amid claims of ‘targeting younger age groups’
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alk into any corner shop and you’ll see them: colourful tins stacked beside the chewing gum, boasting flavours from frosty berry and lime storm to something called Tomorrowland. Welcome to nicotine pouches – the tobacco industry’s latest diversification strategy.
Marketed as “tobacco-free” but packed with nicotine, these small sachets promise a discreet buzz. Sales are rapidly climbing, and UK ministers are considering tighter rules. But are they helping smokers to quit – or hooking a new generation on nicotine? And what else are they doing to people’s health?
Nicotine pouches are different from snus – a moist tobacco paste – and vapes, which deliver nicotine via inhalation. These small white sachets contain purified nicotine powder, fillers such as cellulose, plus artificial sweeteners and flavourings. You tuck one under your upper lip, where it mingles with saliva and delivers a rapid hit of nicotine through the oral lining – along with a blast of sweet minty or fruity flavour.
