RIYADH: Madinah’s Taibah University organized an awareness event titled “Transform Your Farm into a Tourist Destination” at Al-Manshiyah Farmers Market in AlUla.

The event, part of the ongoing AlUla Dates Festival, aims to support farmers, promote date palm cultivation, and develop date-related industries.

It seeks to promote agritourism and encourage investment in farms as attractive destinations for visitors, the Saudi Press Agency reported on Saturday.

This approach helps diversify farmers’ income and enhance the tourist experience in AlUla, known for its natural, historical, and cultural attractions.

The AlUla Dates Festival, which concludes on Nov. 15, highlights the date palm’s role as a symbol of the region’s agricultural identity.