RIYADH: AlUla achieved a major milestone by winning three categories at the 2025 World Travel Awards to reinforce its position as one of the region’s top destinations.
The ancient city in northwest Saudi Arabia was named the Middle East’s Leading Cultural Tourism Project, the Middle East’s Leading Festival and Event Destination, and Saudi Arabia’s Leading Cultural Tourism Project.
The triple success continued AlUla’s impressive streak after it earned the same honors in 2024 and the Middle East’s Leading Cultural Tourism Project title in 2023.
AlUla’s success highlights its enduring appeal and commitment to sustainable, community-driven tourism rooted in authentic heritage, the Saudi Press Agency reported on Sunday.
A natural wonder with deep historic roots, AlUla captivates visitors with its desert landscapes and unique rock formations, forming a natural canvas of Arabian beauty.
