"Hey guys, today I'm slicing up some sausage because it's important for protein, and above all, it keeps away the... bougnoules!" In this AI-generated video, YouTuber Tibo InShape is depicted repeatedly shouting this racist slur for North Africans. It is just one of many such clips that have recently inundated the French web.
Tibo InShape securing his bike with slices of ham, preventing a man from boarding a bus, refusing to feed a woman wearing a headscarf... Each video is punctuated by slurs, in a new recurring "joke" circulating on social media.
While it is hard to avoid this phenomenon on platforms like TikTok or X, the trend actually started on another app: Sora. Launched in late September by OpenAI, the company behind ChatGPT, Sora is essentially a TikTok clone powered by artificial intelligence. Users can generate videos from a simple written prompt using AI.
Sora's main feature – and the key to its success – lies in its "cameos": the ability to insert oneself into videos, as well as to make one's image available for use by other users.
Consensual deepfakes
