Primark has long been a staple of UK high streets, luring in shoppers with low-priced clothes, accessories and homeware.
But in its UK and Ireland stores, like-for-like sales - a key metric in the retail industry - were down 3.1% in the year to September, which it attributed to a "weak" consumer environment and fewer people buying winter clothes during last year's mild autumn.
As online stores like Shein and Vinted continue to attract young shoppers, does Primark face a fight to remain relevant - or is it just fine?
"While the UK clothing market is seeing subdued growth, Primark has significantly underperformed the overall market," says Tamara Sender-Ceron, an associate director at market-research agency Mintel, adding that it faces "increased competition".
Some shoppers point out that online marketplaces like Shein and Temu have even lower prices, a huge range of products, and - crucially - home delivery, something Primark lacks.
