Joe Jordan is co-founder of Adclear, an AI-powered platform ensuring creative marketing complies with financial regulations. A specialist in ‘FinProm’ compliance, Joe works with leading financial brands including Plum, FreeTrade and Yonder.
Twenty-six million dollars. That’s how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called “finfluencers” becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.
