ITV has said it is in "preliminary" discussions to sell its broadcasting business to Sky for £1.6bn, a move that could reshape the UK's television landscape.
The talks focus on ITV's Media and Entertainment division, which includes its free-to-air TV channels as well as the ITV X streaming service.
The discussions with Sky, which is owned by US-based Comcast, come as the television industry faces fierce competition from streaming services such as Netflix and Disney+.
The deal would not include ITV's production arm - ITV Studios - which makes popular programmes such as Love Island and I'm a Celebrity... Get Me Out of Here.
However, one analyst said the broadcaster could lose those shows if the deal goes through as the channel would have to bid alongside rival companies for the contracts, despite ITV being the biggest customer at present.
