Comcast's Sky in talks to buy ITV's media unit for $2.15 billion

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British broadcaster ITV

said on Friday it was in talks with pay-TV company Sky, owned by Comcast

, over a potential sale of its media and entertainment (M&E) unit for 1.6 billion pounds ($2.15 billion) including debt.

ITV’s M&E division, which includes its free-to-air channels and its ITVX streaming platform, is dependent on advertising, and the group has been hit hard by weakness in the ad market.