ByMark Sparrow,
Senior Contributor.
Bang & Olufsen has announced a new circular initiative designed to give a second life to the brand’s timeless audio products. A new online platform called “Reloved” will offer pre-owned, authenticated and certified Bang & Olufsen originals for sale.
In a fast-moving world where technology is often discarded at a dizzying rate, B&O’s Reloved program will honor the brand’s commitment to preserve classic products that have been refurbished so they can be used for years to come.
“Reloved is the continuation of a story that began a century ago — a belief that design and sound should endure. We’ve always created products that are meant to be cherished for generations. This program allows us to preserve that heritage by refurbishing our original pieces and helping them find new homes, ready to be loved again.” says Dorte Vestergaard, head of Reloved at Bang & Olufsen.
