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Bose is reviving one of its most recognizable product names with the launch of the Lifestyle Ultra Speaker, the flagship wireless speaker in the company’s reimagined Lifestyle Collection. The new release is currently a bestseller on Best Buy, where it’s available in its Black and White Smoke colorways for $299.

The speaker arrives alongside the new Lifestyle Ultra Soundbar and Lifestyle Ultra Subwoofer, marking Bose’s return to the Lifestyle branding after retiring the line in 2022. With the line, customers can start with one speaker and expand into a multi-room setup or a full home theater over time. Best Buy also boasts an exclusive bundle with the soundbar and subwoofer for $1,699 (an $199 discount).

Bose Ultra Lifestyle Speaker

The Lifestyle Ultra Speaker packs three drivers — including an upward-firing driver designed to create a taller, more immersive soundstage using Bose’s TrueSpace (or TrueSpatial) audio processing. The company says its proprietary CleanBass technology delivers fuller low-end performance without requiring a separate subwoofer, while the compact form factor is intended to fit comfortably on a bookshelf, kitchen counter or side table.