Ben & Jerry’s co-founder Ben Cohen is set to launch a pro-Palestine watermelon ice cream after claiming his idea was blocked by Unilever/Magnum. Instead, he’s going solo and inviting the public to help name the flavour, suggest ingredients, and design the packaging.In an Instagram video shared to hi...
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Ben & Jerry’s co-founder Ben Cohen is set to launch a pro-Palestine watermelon ice cream after claiming his idea was blocked by Unilever/Magnum. Instead, he’s going solo and inviting the public to help name the flavour, suggest ingredients, and design the packaging.
In an Instagram video shared to his page, Ben shared how he was creating a product that's "actually pretty important" while mashing up watermelon.
Ben Cohen says he will independently create the new watermelon flavour in support of "permanent peace in Palestine".
Ben & Jerry’s co-founder Ben Cohen is remaining defiant and says he will produce the ice cream independently
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