The co-founder of Ben & Jerry’s ice cream said on Tuesday that its parent company prevented it from creating an ice cream flavour supporting peace in Palestine.
Ben Cohen, 74, who co-founded the socially conscious American ice cream brand in 1978 with Jerry Greenfield, said in an Instagram post on Tuesday that the brand’s parent company, Unilever/Magnum, had blocked them from creating the watermelon flavour as a tribute.
“A while back, Ben & Jerry’s tried to make a flavor to call for peace in Palestine - to stand for justice and dignity for everyone…but they weren't allowed to.
“They were stopped by Unilever/ Magnum...just like when Ben & Jerry’s tried to stop selling ice cream in the occupied territories, they were blocked again by their parent company”.
Cohen then said he was doing what Unilever/Magnum couldn’t do and announced his intention to create an ice cream flavour that supported his original intention.
