DHAHRAN: Khobar Season 2025 kicked off in style on Wednesday at the King Abdulaziz Center for World Culture, Ithra.

A vibrant celebration bringing together media professionals, artists and families under the Dhahran night sky, “Winter is Alive at Ithra” combined the center’s annual media gathering with the opening ceremony of the new season.

The event represented a renewed effort to position the Eastern Province as a year-round cultural destination, with concerts, immersive installations, workshops and local food experiences running until April 2026.

“Every year, Ithra manages to surprise us with something new,” said Sarah Al-Abdullah, an English teacher who attended. “This season feels especially dynamic because it’s not just about entertainment, it’s about inspiring people to explore and create.”

The night opened with a spectacular show of lights and drones that illuminated Ithra’s structure with the “Winter is Alive” slogan.