LONDON: The Kingdom’s Ministry of Tourism has launched its Saudi Winter 2025 program with a packed schedule of events running to the end of the first quarter of 2026.
Ahmed Al-Khateeb, the tourism minister and chairman of the Saudi Tourism Authority, launched the program on Sunday in Riyadh, with 120 partners from the private sector.
Al-Khateeb said the ministry is focusing on increasing visitor numbers to align with Vision 2030’s goal of attracting 150 million tourists.
The program’s theme is “Winter Live,” highlighting major entertainment events including the Riyadh, Diriyah, AlUla and Khobar seasons, the Saudi Press Agency reported.
The events will include concerts, plays, poetry, family activities, and beach activities during the Khobar Season.
