PwC abandons headcount target as revenue growth slows
Big Four firm quietly scraps pledge to add 100,000 workers worldwide by mid-2026 amid rise of AI
Big Four firm quietly scraps pledge to add 100,000 workers worldwide by mid-2026 amid rise of AI

Big Four accounting firm says it has decided not to automate some junior work so staff can develop judgment

Consultancy begins overhaul of pricing and services in face of technology undercutting its business

Shake-up spurred on by rise of AI and threat of major upheaval across the industry

New revenue lines, debt partnerships and further fundraising targeted to cover enormous costs

Companies are preparing for a time where there might be less work for their employees

Big Four firm and rivals are struggling to regain footing even after reductions in headcount and costs