ISLAMABAD: Airlink Communication, a Lahore-based Pakistani smart gadgets manufacturer, will be opening the nation’s first Apple retail store in Lahore this year, a Pakistani brokerage and market research firm said this week.

The announcement came during a corporate briefing by Airlink Communication, which manufactures, distributes and retails smart phones, TVs and wearables, attended by officials of the Topline Securities brokerage and market research firm.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its software, online services and consumer electronics, including iPhone, iPad, Apple Watch, Mac and Apple TV.

“Airlink plans to open Pakistan’s first ever Apple retail store by the end of 2025, along with a Xiomi retail outlet, in Dolmen Mall Lahore,” Topline Securities shared on X, citing the Airlink management.

The development comes weeks after Apple launched its much-awaited iPhone 17, which the US tech giant said has a brighter, more scratch-resistant screen and a better front camera.