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ByMoira Forbes,
Forbes Staff.
T
his year, women's sports reached an inflection point. Record viewership, sold-out arenas, major media rights deals, and investment reshaped a corner of the broader athletic economy long viewed as niche. Yet the real transformation isn't happening on the field. Power in sports has always lived behind the scenes, in ownership suites, investment committees, and boardrooms where billion-dollar decisions are made. What's changing is who holds the capital.
