New data for Disney+ and Hulu subscription cancellations reveals the business impact of their parent company's controversial decision to suspend "Jimmy Kimmel Live!" for nearly a week.
Cancellations rose sharply for both streamers in September, when ABC pre-empted Kimmel's late-night show, per an Oct. 20 report released by measurement and analytics company Antenna.
The so-called churn rate for Disney+ was 8% that month, up from 3-5% over the past year. August had a 4% churn rate. Hulu, where the churn ranged from 4-6% over the past year, saw a 10% decline in subscriptions, compared to 5% the prior month
Monthly churn is calculated by dividing the number of subscription cancellations by the total subscribers from the previous month.
These numbers don't tell the full story, however. Antenna's report also revealed an increase in new subscribers compared to recent months.
