Disney+ and Hulu cancellation rates doubled in September after TV host Jimmy Kimmel was briefly taken off air, suggesting the move may have hurt the entertainment giant financially.
Data from analytics firm Antenna shows Disney+'s so-called churn rate - the percentage of subscribers who cancel each month - jumped from a 4% average to 8%, which equates to about three million cancellations, while Hulu's rose to 10% or more than 4 million.
Disney suspended Kimmel after comments he made about the shooting of Charlie Kirk, following pressure from a federal regulator. The decision sparked free speech debates.
ABC, which airs Jimmy Kimmel Live, reinstated him within a week after a backlash.
Disney, which owns ABC, decided on 17 September to take the comedian off air, two days after Kimmel had said, during one of his shows, the "Maga gang" was "desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them" and of trying to "score political points from it".
