RIYADH: Pinterest recorded more than 1 billion searches in Saudi Arabia last year, with most linked to lifestyle, retail and travel, the company’s chief revenue officer Bill Watkins told Arab News.
Speaking on the sidelines of the Athar Festival in Riyadh, with which Arab News is a media partner, Watkins described the Kingdom as a strategic market where the platform’s global momentum intersects with the ambitions of Vision 2030.
“I think about the population here … the fact that the population is 60 percent Gen Z. Again, Gen Z on Pinterest, it’s our largest, our fastest-growing and our most engaged audience,” he said.
Over the past eight quarters, Pinterest has reached record highs in users, now totaling almost 600 million people globally. Watkins said that the Gen Z cohort has become the heart of the company’s expansion strategy.
Watkins said this demographic alignment places Saudi Arabia at the center of Pinterest’s long-term outlook. “I just think that presents such an opportunity for us to work together and help grow businesses here in Saudi Arabia,” he said.
