Fashion and art are familiar bedfellows but relevance of fashion at London contemporary art showcase has grown in past decade
“When you are at the art fair, you push the fashion to be bold and experiment – no black allowed,” says Belma Gaudio, at the opening of Frieze art fair in London.
Gaudio is the founder of fashion boutique Koibird and an art collector, and carries a bright green Hermès bag, and her own knitted co-ords with pictures of insects to make her point.
Fashion and art are familiar bedfellows but the relevance of fashion at Frieze, where more than 300 galleries and artists ranging from Lauren Halsey to Gilbert & George display works, has grown over the last decade.
Crucially, unlike fashion week where an invite is essential, anyone can go along to Frieze – if they pay about £60 for a ticket. This “real people” factor is catnip for fashion street style.
