SEOUL, Oct. 16 (UPI) -- South Korean entertainment giant CJ ENM and Warner Bros. Discovery said Thursday that they signed a multi-year partnership to co-produce and distribute Korean programming, expanding the global reach of K-content as streaming competition intensifies.
Under the deal, CJ's streaming platform TVING will be integrated into HBO Max across 17 Asia-Pacific markets, including Hong Kong, Taiwan and several Southeast Asian countries.
Starting in early 2026, the branded TVING hub will premiere new original K-drama titles and feature scripted and unscripted content from CJ ENM's library. Ahead of the launch, several K-content titles will be available on the hub in November, including the premiere of the buzzy psychological thriller Dear X.
The two companies will also co-produce new Korean series for worldwide distribution on HBO Max.
For CJ ENM, the studio behind Bong Joon-ho's Oscar-winning Parasite and hit shows like Netflix's Crash Landing on You, the deal marks a major push to extend its streaming brand beyond Korea. For Warner Bros. Discovery, it offers a foothold in Asia's fastest-growing streaming markets and access to one of the world's most dynamic entertainment pipelines.
