The notification hits my inbox in the middle of the afternoon. There it is: an invite — an opportunity — to audition to record voiceovers for a new series of commercials. The budget is huge — much higher than the average rate for radio or TV spots. This one job would be enough to cover my rent for four months, and I might be offered more gigs in the future.
Is this a typo?!? I wonder.
Then I notice the job listing, posted on one of the industry’s most respected voiceover talent websites, is for a political spot. OK, no biggie, I’ve auditioned on these before. I’m no saint. As a voiceover pro, I’ve read plenty of ad campaigns or political messages where I didn’t fully believe in the message or product. After all, did the consumer really need that new age-defying face cream or that limited-time credit card offer?
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I open the audition script and literally gasp. It’s a multispot campaign extolling the virtues of joining Immigration and Customs Enforcement.
