You’d be forgiven for thinking that Jade Holland Cooper, founder of the lifestyle brand Holland Cooper, was part of the royal family. Perhaps it’s the perfectly coiffed chignon, crisp white shirt, love of tweed or ability to look outstandingly good in Wellington boots and skinny jeans — 40,000 pairs of which the brand sells each year. She’s not a royal but she has been busy building her own empire.
Jade Holland Cooper wears the Louisa Shirt (£139), Belgravia Blazer (£599), High Waisted Wide Leg Trousers in Westminster Tweed (£299) and Harvard Horsebit Loafer (£179)
The daughter of a farmer and a fashion designer, Holland Cooper started her business 17 years ago. As a 22-year-old she struggled to find the right thing to wear to events such as Cheltenham and Badminton Horse Trials, and began designing for herself and the high-net-worth individuals she found in a similar predicament. She’s since gone from displaying miniskirts on a stand at Badminton Horse Trials to fronting a label worth £60 million, seen on names such as Claudia Winkleman and the Princess of Wales.
Nor is Kate Middleton Holland Cooper’s only link to royalty. The brand’s latest campaign, named the “Icon Series”, is a partnership with the King’s Trust (formerly the Prince’s Trust), founded by His Majesty in 1976. For every new Belgravia blazer in Westminster tweed sold, Holland Cooper will donate 10 per cent of takings to the trust’s Change A Girl’s Life campaign, which helps to fund vital programmes that give disadvantaged young women the skills, confidence and opportunities they need to transform their futures.
