A royal warrant is not just an official endorsement from the British monarchy but it can do wonders for any company formally associated.
or the royal family it is a chance to give brands an ultimate seal of approval and for the rest of us it allows a rare insight into the Windsor shopping basket.
Almost 400 companies were included in the December batch of Royal Warrants issued by the King and Queen after the latter had previously granted them for the first time in May that year, deciding to award one to Fortnum & Mason.
This prestigious task, once a hallmark of Queen Elizabeth II's reign, will mark another significant step in Kate Middleton's journey as a senior royal, underscoring her increasing role in shaping the monarchy's modern image.
The last Princess of Wales to issue a royal warrant was Mary of Teck, who issued them before her husband, George V, took the throne in 1910.
