The Chinese EV maker has started a bespoke service that adds at least US$14,000 to the sticker price of an SU7 Ultra EV
Chinese carmakers are already beating their Western rivals when it comes to winning over the country’s middle-class drivers. Now they are coming for rich customers looking to add a little extra to their cars.
Xiaomi last month started a service that will allow buyers to customise their 529,900 yuan (US$74,000) SU7 Ultra racer electric sedans with select trim and paint jobs – adding at least 100,000 yuan to the sticker price.
A major smartphone designer that is making quick inroads with its electric vehicles (EV), Xiaomi is competing for consumers who may otherwise opt for an individualised Porsche or another premium European brand. The German luxury carmaker is also pushing to expand sales of bespoke 911 sports cars in China as it gets squeezed on EVs by local brands.
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