RIYADH: Diriyah Company has announced a landmark partnership agreement with Majid Al-Futtaim Holding, a leading communities, retail, and leisure company across the Middle East, Africa, and Central Asia.
The partnership will introduce a VOX Cinemas multiplex and a collection of seven premier brands to Diriyah Square.
The agreement, which marks Majid Al-Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination.
It will also see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido.
The signing ceremony was attended by Jerry Inzerillo, group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al-Futtaim Holding.
