Hong Kong remains relatively untouched by the branded residences model, largely because of the strength of established local developers
Non-hotel branded residences, however, have also become major players in this segment of the property market, as their developers target buyers who identify with and have a strong connection to a particular name brand, according to Riyan Itani, founder and director of the UK-based consulting firm Global Branded Residences.
“So the attraction is – and this flows to almost all brands in the sector – that people are fanatic about brands,” Itani said.
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