Oct. 3 (UPI) -- Officials at Long John Silver's are replacing the chain's former logo that featured a fish with one that features a chicken to share its "long-held secret."
The new logo is designed to inform consumers that the seafood chain also offers chicken entrees.
"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, senior vice president of marketing and innovation at Long John Silver's, in a news release on Friday.
"Our hand-battered chicken strips -- known as Chicken Planks -- are every bit as crave-worthy as our legendary fish," Caudill added. "It's time we let that secret out."
The Louisville, Ky.-based restaurant chain announced the change on Friday that will include a new wrap on the Long John Silver's Front Row Motorsports car during the South Point 400 NASCAR race in Las Vegas on Oct. 12.
