When Manchester United sold soccer star David Beckham to Real Madrid for about $40 million in 2003, English fans may have seen the deal as an end to a golden era. But for Beckham, it was only the beginning of the multimillion-dollar successes to come.
In the last year alone, Beckham netted some $36.5 million from his brand licensing company, DRJB Holdings—according to The Times. Driven by high-profile partnerships with AliExpress, Stella Artois, and SharkNinja the holding company saw profits soar to $44.9 million—up 44% from 2023. Revenues rose to $92.3 million, with shareholder dividends set to exceed $80 million.
DRJB also controls Studio 99, Beckham’s production company responsible for his 2023 Netflix documentary. Its upcoming slate includes a documentary on his wife and fashion designer Victoria Beckham, set to premier this month.
In 2022, Beckham sold a 55% stake in DRJB Holdings to Authentic Brands, an American brand management company (subsidiaries include Reebok and Champion), for about $270 million. His business holds the remaining 45% share.
Today, he and Victoria have a combined net worth of roughly £500 million ($672 million), a figure that includes Beckham’s ownership stakes in America soccer team Inter Miami CF and British team Salford City FC.
