Facebook, Instagram, and WhatsApp users may want to be extra careful while using Meta AI, as Meta has announced that it will soon be using AI interactions to personalize content and ad recommendations without giving users a way to opt out.
Meta plans to notify users on October 7 that their AI interactions will influence recommendations beginning on December 16. However, it may not be immediately obvious to all users that their AI interactions will be used in this way.
The company’s blog noted that the initial notification users will see only says, “Learn how Meta will use your info in new ways to personalize your experience.” Users will have to click through to understand that the changes specifically apply to Meta AI, with a second screen explaining, “We’ll start using your interactions with AIs to personalize your experience.”
Ars asked Meta why the initial notification doesn’t directly mention AI, and Meta spokesperson Emil Vazquez said he “would disagree with the idea that we are obscuring this update in any way.”
“We’re sending notifications and emails to people about this change,” Vazquez said. “As soon as someone clicks on the notification, it’s immediately apparent that this is an AI update.”
