You need to understand what the NFL has done by selecting Bad Bunny for the Super Bowl halftime show. I mean, really understand.
The music artist recently finished what has been described as a 31-date concert residency at Coliseo de Puerto Rico. Here's how the event was described by USA TODAY: "... a total of 31 shows − served as a respite for fans during a time when social media feeds were overwhelmed with headlines about mass deportations of Latinos in the United States, reflecting a constant fear amid President Donald Trump's ongoing immigration crackdown across the country."
"Bad Bunny's shows felt like a space for fans and the people of Puerto Rico to sing, dance, unwind and bask in their cultural pride."
The NFL knows that Bad Bunny's emphasis on Puerto Rican pride would likely upset certain people, people who like football, but may not like a message of diversity. In fact, they may hate a message of diversity. The league knew this and didn't care.
In making the Super Bowl announcement, Bad Bunny wore a pava, a traditional Puerto Rican hat. "What I'm feeling goes beyond myself," he said in a statement shared by the NFL. "This is for my people, my culture, and our history."
