The Saudi Arabia PIF also has significant investments in gaming giants such as Nintendo, Take Two, Activision Blizzard, Capcom, Nexon, and Koei Tecmo managed through the Savvy Games Group. In 2023, the PIF backed out of a mulled $2 billion deal for gaming acquisition firm Embracer Group.
Ivanka Trump and Jared Kushner on the South Lawn of the White House.
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Silver Lake was part of the consortium involved in this month’s controversial deal to bring TikTok under the control of US-based companies. In 2013, the private investment firm also helped take computer-maker Dell private in a $25 billion deal.
Kushner, Affinity Partners’ CEO and the son-in-law of President Trump, said in a statement that he has “admired [EA’s] ability to create iconic, lasting experiences, and as someone who grew up playing their games—and now enjoys them with his kids—I couldn’t be more excited about what’s ahead.”
