Tom Brady struck a partnership with robotic massage device maker Aescape to provide the company with exclusive rights to his recovery and longevity protocols, Aescape announced on Tuesday.
As part of the deal Brady has been given the title of chief innovation officer for the company. Terms of the agreement were not disclosed.
Brady’s business partner Alex Spiro will also join Aescape, as a strategic advisor. They will support both product development and Aescape’s growth into capital markets, the company said.
Brady, a 7-time Super Bowl champion, played in the NFL until age 45 and is arguably one of the best quarterbacks to ever play in the league. He attributes much of his success and longevity to his training and recovery efforts. Aescape will work with the MVP to integrate his daily routines into its personalized robotics platform.
“After 23 years playing professionally, there’s no way I could have accomplished what I did professionally without all the massage work and recovery protocols,” Brady told CNBC. “The reason why I’m still able to do what I love to do is because of the bodywork, the care that I received on a daily and weekly basis, and I want to try to make that available for everybody.”
