From Pizza Hut to Dunkin’, Tom Brady is seemingly everywhere these days promoting food brands he once wouldn’t have touched during his NFL playing days.
The seven-time Super Bowl winning quarterback famously followed a strict health-focused diet and once referred to soda and sugary cereals as “poison for kids.” But Brady says he’s softened his stance in retirement.
“I think it’s moderation in all things,” Brady told CNBC’s Alex Sherman in a recent interview while discussing his partnership with Ferrero, one of the world’s biggest sweets makers. CNBC Sport’s full interview with Brady will be released on Thursday.
“I think there’s probably been people who have gone overboard with the kind of rigidity of my lifestyle or diet,” he said. “I have kids, and I have Halloweens and birthday parties, and we’re like a normal family.”
Brady built his career on health and longevity, pillars that helped him to play top caliber football until age 45. He’s also the co-founder TB12, a wellness brand centered on an anti-inflammatory diet, known for unconventional recipes such as avocado ice cream.







