Middle-class Chinese are flocking to Japan this year as a favourable exchange rate makes the country’s high-end goods and resorts more affordable
When Ding Xiaohan, a software engineer from Shanghai, took her 18-year-old son to Japan for a weeklong holiday this summer, she did not hold back.
The 47-year-old spent freely as they explored the affluent neighbourhood near the Tokyo Tower and the tea-producing city of Shizuoka, splashing out on sushi lunches, barbecue dinners and dolls modelled on iconic Studio Ghibli anime characters.
“Japanese food and merchandise are different, higher quality – like if you buy clothing it’s more comfortable,” Ding said. “I don’t think Japan is too expensive.”
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