Advertising giants change tune on climate as industry grapples with AI
Marketing and PR groups are latest to follow shifts in politics led by US
Marketing and PR groups are latest to follow shifts in politics led by US

How much AI is the market willing to finance?

The costs of inaction are stark, but prevention is a bargain

New revenue lines, debt partnerships and further fundraising targeted to cover enormous costs

Companies set to increase advertising spending this year to defuse growing public opposition to vast projects

The ability to steer large audiences to particular digital services has huge strategic value

It’s seen as the magic fix for every threat to the US economy