Data centre groups plan lobbying blitz to counter AI energy backlash
Companies set to increase advertising spending this year to defuse growing public opposition to vast projects
Companies set to increase advertising spending this year to defuse growing public opposition to vast projects

Companies are seeking advice on how to provide energy to data centres and profit from artificial intelligence

Executives face choice between cutting returns to shareholders, raiding reserves or tapping the markets

Pro-industry campaign groups deploy millions amid growing public support for tighter regulation

US president pushes data centre operators to build their own power supplies as AI demand adds to costs

Soaring electricity demand from AI has become political issue for Big Tech and the Trump administration

Agencies rush to rate the debt of projects still under construction to reflect ‘astronomical growth’