Black Honey is one versatile beauty product.

Created in the 70s, named after the natural sweetener, Black Honey has been back in the public eye, after trending on TikTok. Whether you’re a full makeup wearer or love a Chapstick moment, Clinique’s Black Honey is a versatile crowd pleaser, that’s currently at a pleasing price.

“I don’t know [how] Clinique did it, but somehow this lip color looks great on EVERYONE,” one review said. “It’s like a natural lip color, but better. Not warm, not cool, just perfect neutral.”

“It looks dark in the tube but somehow goes on your-lips-but-better on EVERY skintone,” one reviewer wrote. ’I’d say it’s a light brown-toned mauve.”

It’s widely-known to enhance your natural lip color.