“I don’t know [how] Clinique did it, but somehow this lip color looks great on EVERYONE,” one review said. “It’s like a natural lip color, but better. Not warm, not cool, just perfect neutral.”

Created in the 70s, named after the natural sweetener, Black Honey has been back in the public eye, after trending on TikTok. Whether you’re a full makeup wearer or love a Chapstick moment, Clinique’s Black Honey is a versatile crowd pleaser, that’s currently at a pleasing price.

“It looks dark in the tube but somehow goes on your-lips-but-better on EVERY skintone,” one wrote. ’I’d say it’s a light brown-toned mauve.”

According to the brand, Black Honey is Clinique’s number one selling lip color. It’s celebrated for being universally flattering and super buildable, perfect for all-season and all-purpose wear. Whether you’re going for an everyday “no makeup, makeup” look or want a strong color for going out, Black Honey can do it all. Called “barely there” or “your lips but better,” reviewers say this product enhances their natural color and even makes their lips look fuller and plumper.

“One swipe adds a hint of color, while a couple more applications adds a dark, wine color that does not overbear,” one reviewer writes. “The best part is you are able to control how much color you want on your lips by limiting the number of applications.”