As coming-of-age drama nears its end, part of its appeal is nostalgia for the noughties shows viewers grew up with
It was billed as a show for teenagers, but you would be hard pressed to find a millennial woman who has not watched – and become mildly obsessed with – The Summer I Turned Pretty.
The coming-of-age drama, based on Jenny Han’s novel trilogy of the same name, has quietly grown into a global phenomenon for Prime Video. The first two episodes of its third and final season drew 25 million viewers, triple the audience of its debut.
As it approaches its highly anticipated finale on Wednesday, the show’s main audience is not teenagers but women over 25, and they cannot stop talking about it.
“Why Every Millennial Woman You Know Is Suddenly Watching The Summer I Turned Pretty”, ran a headline in Vogue. “Why Almost Every Woman You Know Is Obsessed With The Summer I Turned Pretty,” said another in Elle.
