Given that we all have scalps, it’s hardly surprising that scalp care is on the rise — especially as the wider haircare market, which is projected to reach $20.79 billion by 2030, continues to boom.
While hair treatments like leave-in conditioners and gloss treatments can be nourishing, they will not make your hair follicles any healthier. This is where scalp treatments come in. These help get to the root of the issue (quite literally) by targeting the hair follicles. “Our hair texture and quality is created at the root,” says Nikolina Kisic Mamic, the founder and CEO of Flora Lab Paris. “Focusing only on the hair fibre (as has been done for years) is not real care — it’s merely styling.”
For many experts, the “skinification” of haircare is key. Your scalp is just like any other part of your skin — it has pores that can become clogged, can be excessively oily and is vulnerable to environmental damage. This is something Siobhan Haug, the co-founder of Haug London Haus salon in London, knows all too well, having recently suffered severe sunburn on her scalp. She devised the Golden Hour Hair Rescue treatment as an antidote for sun-fatigued scalps using fermented ingredients and edelweiss extract which she says can help to support the scalp’s microbiome.
