LONDON: The India Today Group announced on Friday a partnership with CAMB.AI, a company that provides AI-powered multilingual communication, to roll out real-time translation and localization of its news content.
The collaboration, unveiled ahead of the International Broadcasting Convention in Amsterdam, marks India Today’s first tie-up with an AI firm for live multilingual news delivery, the media conglomerate said in a statement.
The media group said that the initiative aimed to make its coverage more accessible in Hindi, regional Indian languages, and for non-resident Indians abroad. Under the partnership, the two organizations will collaborate in developing new language solutions tailored for India Today’s newsroom.
Samkhya Edamaruku, India Today group managing editor — production, said that the partnership enabled inclusivity and expanded outreach of trusted journalism to a more diverse audience.
“By leveraging AI to overcome language barriers in news production, we’re dedicated to ensuring that quality information reaches everyone, contributing to a more informed and connected world,” she said.
