Jammu and Kashmir (J&K) suffered tourism revenue losses running into hundreds of crores in the aftermath of the Pahalgam terror attack, from which it is trying its best to recover, Tanvir Sadiq, MLA and chief spokesperson and communication in-charge of the ruling Jammu and Kashmir National Conference, has said.

Speaking to reporters on the sidelines of the two-day Kerala Urban Conclave that got under way in Kochi on Friday (September 12, 2025), Mr. Sadiq said the attack was followed by major cancellations, forcing stakeholders to drop prices substantially. “Imagine a hotel in Gulmarg, which charged about ₹70,000 per night, had to give it for ₹20,000 after the attack,” he said.