Sports Business
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There were a few reasons why the No. 1 NFL TV analyst started getting paid like top players at the beginning of the decade.
In 2020, Tony Romo’s 10-year, $180 million CBS contract changed the game. Shortly later, it led to Troy Aikman’s $18 million-per-season ESPN salary and the granddaddy of them all, Tom Brady’s $375 million monster deal with Fox through 2034.
The road to all these riches was aided by CBS’ failure to have the leverage of a backup plan for Romo five years ago.
