One of the reasons Tom Brady is considered the greatest football player of all time was how he made his teammates and franchises better.When Fox recruited Brady and ultimately signed him to a 10-year, $375 million deal, it wanted him first for its lead NFL TV booth, but also what he could bring to the overall company as an “Ambassador.”Outside of working the No. 1 “NFL on Fox” games each week with Kevin Burkhardt, Brady has appeared on some of Fox’s biggest televised events, like “The Game” (Michigan vs. Ohio State) and the Indy 500, along with private ones, like Fox Sports’ “Founders Day” last year, in which it celebrated its anniversary with its employees. A couple of weeks ago at Fox’s advertising “upfronts” presentation in Manhattan, it was Brady who led the show.Now, with the World Cup around the corner and Fox at the epicenter in the U.S. as the exclusive English-language broadcaster, it is Brady sitting down with his new colleague, Fox World Cup studio analyst Zlatan Ibrahimović, for a conversation dubbed “Zlatan x Brady: GOATS on GREATNESS.”It’s an hour-plus talk between the two that Fox is going to release digitally in clips over the next few days before putting the complete discussion on its social and YouTube channels next Tuesday, the same day as USA National Team’s roster reveal.“The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others,” Fox Sports president Brad Zager told The Athletic.The hope was for the two football stars to forget there was a camera as they just spoke about their mindsets. The goal is similar to what NBC did when Michael Jordan was interviewed by Mike Tirico to promote NBC’s return to NBA programming. While the whole MJ/NBC “special contributor” role was a dud, that conversation produced some juice in its traditional interview format. Zlatan and Brady feels like it might have more of the looseness of a podcast.During one clip, Ibrahimović explained how he was built differently than many of his Swedish teammates, and he would make some cry because he was so demanding. Brady replied about how he wanted to push his teammates until they were uncomfortable because that is what opponents will do.“If you are going to break in practice, you are going to break in the game,” Brady said.Brady has helped in recruiting new analysts for Fox. He not only will reach out on Fox’s behalf, but he tells others how he has been treated. Fox definitely has a star system, with Brady in football and folks like Derek Jeter, David Ortiz and Alex Rodriguez in baseball.“He has been the ultimate team player across our entire company,” Zager said of Brady. “It’s exactly what we signed up for.“He’s helped recruit talent. I think people look at Fox Sports now and, along with some of our other premium talent, they know we are a place that knows how to deal with premium talent, and we are building a great locker room.“I think it helps the way people look at us. He has helped us reach out if we’ve asked him to reach out, and he and Zlatan had a relationship before this.”Ibrahimović will be a focus of Fox’s World Cup studio coverage. He has been eager to learn TV, just as Brady has over the three years (two on-air) since he hung up his cleats.For the World Cup, there are no further plans to use Brady yet, but if James Corden’s late-night World Cup show on Fox wants Brady, the executives will reach out.In this “Zlatan x Brady: GOATS on GREATNESS” case, Fox asked Brady to just talk with Zlatan, not interview him, according to Zager.“I think there is going to be something in this conversation that is going to resonate with so many different sports fans and viewers,” Zager said.