The idea that your vagina should smell as fresh as a daisy or look like a doll’s is an insult to your humanity and a hazard to your health

Hi Ugly,

I have been noticing a barrage of ads for “vaginal wellness” products: suppositories, balms and serums, and even a “vagi facial” at a local spa. What’s up with this? I was always taught that my vagina was self-cleaning and beautiful. Suddenly I am not so sure, and even find myself wondering if my labia are “normal” or in fact gross. Is this really happening?

- Concerned Vagina

Call it the “box boom”.