RIYADH: Rich natural and cultural assets mean Saudi Arabia has strong potential to become a leading destination for wellness tourism in the Middle East, a UN Tourism official told Arab News on Tuesday.
Michel Julian, senior program officer for market intelligence at UN Tourism, said demand for travel centered on health and wellbeing has grown since the COVID-19 pandemic.
He was speaking at a wellness tourism workshop at the UN Tourism regional office for the Middle East in Riyadh which explored the sector’s growing potential as a driver of economic growth, tourism diversification and sustainability across the region.
A wellness tourism workshop at the un tourism regional office for the middle east in Riyadh explored the sector’s growing potential as a driver of economic growth. (Supplied)
“What many consumers are looking for is that authenticity touch, that local touch, and to create a positive impact at the destination,” he said. He added strong policies and strategies were needed to sustain growth in the sector.
