Online travel platforms prepare for rise of artificial intelligence ‘agents’
Booking.com, Expedia and Airbnb face threat of a technology that could bypass them as people make travel arrangements
Booking.com, Expedia and Airbnb face threat of a technology that could bypass them as people make travel arrangements

As artificial and human intelligence becomes harder to tell apart, do we need new rules of engagement?

OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online

Some users may be reluctant to increase their dependence on Big Tech companies

Company expands accommodation options alongside home rentals but analysts warn of stiff competition

Companies including Marriott and Hilton push to improve perks and get more direct bookings

The potential of chatbots to advance knowledge is huge — particularly if used wisely