KARACHI: The Saudi Tourism Authority (STA) has reinforced its commitment to the Pakistani market with the successful conclusion of a four-day business-to-business (B2B) roadshow in Karachi and Islamabad, offering new travel experiences from the ancient oasis city of AlUla to the Saudi capital of Riyadh.
The roadshow brought together Saudi stakeholders, including leading hotels, destination management companies (DMCs), destination marketing organizations (DMOs), airlines and transport providers, with key Pakistani trade partners.
The initiative introduced exciting new meetings, incentives, conferences and exhibitions (MICE) opportunities and destination experiences, further strengthening ties between the two countries’ travel and business sectors.
Alongside MICE opportunities, the roadshow highlighted diverse experiences from the heritage and culture of AlUla to the energy of Riyadh, the vibrancy of Jeddah, and the natural beauty of Abha, Taif and AlBaha.
“Through one-on-one business meetings, B2B matchmaking, and MICE focused networking sessions, the program created new avenues for collaboration while showcasing Saudi’s expanding tourism offering,” the STA said in a statement.
